04 Oct Planning An Event? Save Time & Money With Brand Ambassadors
Your brand is about more than colors and a logo. Your brand is the collective personality of your company and your product(s). It’s what separates you from your competitors and attracts your target audience to your products. Projecting the right message to your audience is crucial if you want to create strong relationships with your customers and build a following.
One of the best ways to enhance your brand and connect with your audience is through experiential marketing. Experiential marketing includes any form of marketing in which your audience gets to interact with, or experience, your brand in a personal and memorable way. Some experiential campaigns are loud and in your face (sometimes thought of as stunt marketing), but other forms (like live events) are easy to implement and almost universally welcomed by customers. If you’ve never considered hosting an event for your brand, it’s time to start. If you have considered it, you may want to consider hiring brand ambassadors to run the event.
What are brand ambassadors?
Brand ambassadors are professional marketers who can represent your brand accurately and engage with your audience. They are fully trained and capable of taking over all of your marketing at the event from start to finish. They’ll talk to your customers, answer questions, entertain, and engage. They’ll leave your customers with a positive impression of your company.
How can brand ambassadors help your marketing event succeed?
They Save You Time: Imagine hosting an event without having to do any training. When you hire brand ambassadors to staff your event, they take care of all the heavy lifting. You won’t have to show up on weekends to prep your employees on best practices or make sure they understand the objective of the event. You’ll also save time before and after the event because you won’t be responsible for checking people in or making sure everyone is held accountable.
They Save You Money: When you hire brand ambassadors, you don’t have to pay for healthcare, workers comp, or other extra fees that you’d have to pay to hire your own employees or individual contractors. All of the costs you’d need to pay upfront for your employees are wrapped up in one price for brand ambassadors. This makes budgeting and planning much easier, especially if you have predictable events throughout the year.
They Allow You to Focus on Your Strengths: When you hire brand ambassadors to help build customer relationships, you free up your staff to focus on whatever it is they’re skilled at. And when everyone can specialize in something they excel in, your event will be more efficient and, likely, more successful.
It’s Convenient: When you hire brand ambassadors to do the heavy lifting of your brand, you’ll have only one contact, so you won’t have to go back and forth explaining the event to multiple people and making sure they’re on the same page. With one person running the show, you’ll be able to rest easy knowing your marketing event is in the best possible hands. It also frees you up to put the bulk of your energy into planning a great event that people will remember and share with their friends.
Are you considering planning a marketing event for your company or brand? Contact Modern Promos today. Our professional brand ambassadors can staff your event and engage with your customers to make your event a success and build a bigger audience in the future.